van Schouwen Associates

vSA in the News

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Run your company lean and smart: Self-audit for 2017 savings

Succeeding in Small Business

As businesses grow and mature, it can be easy to relax a little, adding new expenses that become normalized and escape scrutiny… at least until you rout them out. Take the time now to closely audit and cut unnecessary costs and to install new processes and systems to do more with less, especially since new technologies, a changing workforce and other factors offer great opportunities to do more with less.

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Limited-budget quandary: Engage a marketing company or hire a marketing employee?

Succeeding in Small Business

A small company may debate the merits of the following either/or proposition: It could engage a marketing company (whether an ad agency, PR company or digital marketing firm) to develop, implement and manage its marketing program. Or, it could hire one inside marketing manager to do the job. Hiring a good marketing company is the best choice in such situations.

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Climate change: Can your small business turn trouble into opportunity?

Succeeding in Small Business

The increasingly clear impacts of climate change, both present and future, may create important business opportunities for you. Climate change has its doubters, but expect to see fewer of them each year as evidence and experience mount. If climate-change-value products serve important missions now, they will be attractive even to those who doubt that the climates of the world are inexorably shifting. Meantime, for companies that best seize the opportunities to improve lives and make a difference, the rewards will be significant.

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Earn the loyalty of your very busiest clients

Succeeding in Small Business

When you deal with an exceptionally busy client, it becomes your responsibility to meet stated goals, on time, on budget, and in a manner that makes the client company (and your client contact) shine.

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Another reason start-ups fail: Waiting for the phone to ring

Succeeding in Small Business

Initial overconfidence that a product will attract enough customers without being “sold” can lead companies to fail to assign sufficient resources to sales. But with time, that confidence fades as product sales do not meet expectations.

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How resourceful startups can avoid the “number one cause of death”

Succeeding in Small Business

Startups fail for many reasons. One of the chief causes of premature startup death, according to research by CB Insights, can be stated as “no market need.” You built it… and they didn’t come. Why? Several risk factors can lead to the terminal diagnosis “no market need.”

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Business ethics for a less-than-ethical world

Succeeding in Small Business

Good business ethics lead to better customer relationships, a stronger reputation and higher profit margins. Maintaining good ethics is also better for your conscience. It helps to have guidelines, because it’s all too easy to get lost in the weeds of the daily struggle.

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Learning from Goliath: Lessons for small business owners

Succeeding in Small Business

Large companies have many advantages. They can afford to hire and retain excellent people. They can lobby the government for advantages and favors. But they are also behemoths, and can be beholden to shareholders, run by inefficient or misdirected teams, bogged down in procedure, and slow to respond to industry and market change. Sometimes they are highly innovative and other times tone-deaf to changes in culture.

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BusinessWest

Tyler Leahy Joins Team at van Schouwen Associates

BusinessWest

van Schouwen Associates, LLC (vSA) announced the addition of Tyler Leahy to its business-to-business marketing team. “Tyler has a knack for tailoring communications to the demands of individual projects. His strategic and tactical marketing aptitude will be invaluable to our clients,” said Michelle van Schouwen, vSA president.

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