van Schouwen Associates

You are viewing the "vSA" Archives

Launch and get leads

Posted by Michelle van Schouwen

Are you ready to launch your next B2B product or service? Be sure you’re also ready to extend the steady, lasting, often diversified, effort to generate sales leads. -DON’T assume that one tactic alone, be it enhanced SEO or pay-per-click (PPC) advertising or whatever, will meet your lead generation needs… that is not likely -DO […]

Read more »

Limited-budget quandary: Engage a marketing company or hire a marketing employee?

Posted by Michelle van Schouwen

It’s a question the van Schouwen Associates (vSA) team has heard many times over the years, and we understand the thinking behind it. Some small to midsize B2B companies have limited marketing budgets. The person “in charge of marketing” may be an owner, an engineer, a project manager, or a sales VP, all roles that […]

Read more »

Is it true, is it necessary, is it kind

Business ethics in a not-so-ethical world

Posted by Michelle van Schouwen

How many months or minutes has it been since you’ve been outraged by a business practice you’ve seen in the news or experienced in person? If you have recently been alarmed, annoyed or upset by an incidence of price gouging, cheating on regulations, purchase of political favors, or other questionable business practices, you haven’t become […]

Read more »

Finding balance: building additions on your established foundation

Posted by Tyler Leahy

As a creative type, well before marketing seemed a conceivable career option, I was always intrigued to analyze how organizations brand themselves, advertise and convey their ideas to an intended audience. At 23 years old, the millennial stereotype would signify that I would believe idea generation should be free-flowing, organic, and in large, reverberated through […]

Read more »

Learning from Goliath

Posted by Michelle van Schouwen

Small business owners benefit from observing both strengths and weaknesses of large companies. Fostering innovation Innovation is everyone’s responsibility. Innovation starts at the top, but unless it permeates the culture, a large company is not likely to optimize it. The good: The tech sector is famous for creating conditions conducive to creativity and innovation. Google is […]

Read more »

Unconventional business reads

Posted by Michelle van Schouwen

Summer is coming. You really need a mental-health break, but you also really need to keep learning and thinking fresh thoughts. Pack these books in your beach bag and achieve all of the above. Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons: Dan Lyons, a former Newsweek journalist and author of the popular Fake […]

Read more »

Deal-making for business owners

Posted by Michelle van Schouwen

We’ve been hearing a lot about the art of the deal lately. For many business owners, making deals is less about thinking HUGE and more about getting deals done right, not that the two are mutually exclusive. So how can you get your deals done, and done right? -Some people believe that business deals are […]

Read more »

Pinpoint your small company’s vulnerabilities

Posted by Michelle van Schouwen

For small business owners, it is not the case, sadly, that the only thing we need to fear is fear itself. On the contrary, we must remain vigilant that we don’t miss the one vulnerability, or the several, that could spell doom for our companies. Gorilla customers: Do one or two customers provide too high […]

Read more »

Illustration by Steve van Schouwen.

Trendspotting and idea generation build your value proposition

Posted by Michelle van Schouwen

Entrepreneur, writer and engaging character James Altucher advocates becoming an “Idea Machine,” coming up with ten new ideas a day. Good ideas are the best starting point for good business. In an ideal world, your products and services will respond to a need so great, so obvious, that they will practically sell themselves. With this […]

Read more »

Resiliency in building: Why it’s hot, what you need to know now

Posted by Michelle van Schouwen

Launch marketing for architectural and building products, systems, services, and tools has a whole new focus. We urge our clients to take a close look… Check out the clear and growing opportunities in resilient building. “Resilient building” is a hot topic with USGBC (including via LEED), The Rockefeller Foundation, GreenBiz, and too many other forums […]

Read more »

Archives