van Schouwen Associates

You are viewing the "vSA" Archives

Five questions customers ask vSA now

Posted by Michelle van Schouwen

2017 is a new adventure in this business of developing, launching, marketing, growing, and sustaining products, services and enterprises. Right now, we’re hearing several of the same key questions from our prospects and customers. Here they are, with brief answers. (If you’d like to know more, just reach out to vSA.) 1-How can we make […]

Read more »

If making great profits was easy, everyone would be doing it

Posted by Michelle van Schouwen

Many owners of small to midsize businesses say 2017 is starting out well from the economic perspective. Still, the need to build and sustain higher profits remains near the top of this year’s list of concerns. Wasp Barcode Technologies’ new  State of Small Business Report shows that, for businesses with anywhere from five to 100+ […]

Read more »

Climate change: Trouble creates opportunities, needs

Posted by Michelle van Schouwen

Business must be opportunistic. It must also provide real value to its customers and stakeholders. At its best, it can be instrumental in making positive change. For this reason, the increasingly clear impacts, present and future, of climate change, create important business opportunities. For building products, systems and services companies, many opportunities are clear. To […]

Read more »

Launch and get leads

Posted by Michelle van Schouwen

Are you ready to launch your next B2B product or service? Be sure you’re also ready to extend the steady, lasting, often diversified, effort to generate sales leads. -DON’T assume that one tactic alone, be it enhanced SEO or pay-per-click (PPC) advertising or whatever, will meet your lead generation needs… that is not likely -DO […]

Read more »

Limited-budget quandary: Engage a marketing company or hire a marketing employee?

Posted by Michelle van Schouwen

It’s a question the van Schouwen Associates (vSA) team has heard many times over the years, and we understand the thinking behind it. Some small to midsize B2B companies have limited marketing budgets. The person “in charge of marketing” may be an owner, an engineer, a project manager, or a sales VP, all roles that […]

Read more »

Is it true, is it necessary, is it kind

Business ethics in a not-so-ethical world

Posted by Michelle van Schouwen

How many months or minutes has it been since you’ve been outraged by a business practice you’ve seen in the news or experienced in person? If you have recently been alarmed, annoyed or upset by an incidence of price gouging, cheating on regulations, purchase of political favors, or other questionable business practices, you haven’t become […]

Read more »

Finding balance: building additions on your established foundation

Posted by Tyler Leahy

As a creative type, well before marketing seemed a conceivable career option, I was always intrigued to analyze how organizations brand themselves, advertise and convey their ideas to an intended audience. At 23 years old, the millennial stereotype would signify that I would believe idea generation should be free-flowing, organic, and in large, reverberated through […]

Read more »

Learning from Goliath

Posted by Michelle van Schouwen

Small business owners benefit from observing both strengths and weaknesses of large companies. Fostering innovation Innovation is everyone’s responsibility. Innovation starts at the top, but unless it permeates the culture, a large company is not likely to optimize it. The good: The tech sector is famous for creating conditions conducive to creativity and innovation. Google is […]

Read more »

Unconventional business reads

Posted by Michelle van Schouwen

Summer is coming. You really need a mental-health break, but you also really need to keep learning and thinking fresh thoughts. Pack these books in your beach bag and achieve all of the above. Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons: Dan Lyons, a former Newsweek journalist and author of the popular Fake […]

Read more »

Deal-making for business owners

Posted by Michelle van Schouwen

We’ve been hearing a lot about the art of the deal lately. For many business owners, making deals is less about thinking HUGE and more about getting deals done right, not that the two are mutually exclusive. So how can you get your deals done, and done right? -Some people believe that business deals are […]

Read more »

Archives