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Finding balance: building additions on your established foundation

Posted by Tyler Leahy

As a creative type, well before marketing seemed a conceivable career option, I was always intrigued to analyze how organizations brand themselves, advertise and convey their ideas to an intended audience. At 23 years old, the millennial stereotype would signify that I would believe idea generation should be free-flowing, organic, and in large, reverberated through […]

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Learning from Goliath

Posted by Michelle van Schouwen

Small business owners benefit from observing both strengths and weaknesses of large companies. Fostering innovation Innovation is everyone’s responsibility. Innovation starts at the top, but unless it permeates the culture, a large company is not likely to optimize it. The good: The tech sector is famous for creating conditions conducive to creativity and innovation. Google is […]

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Unconventional business reads

Posted by Michelle van Schouwen

Summer is coming. You really need a mental-health break, but you also really need to keep learning and thinking fresh thoughts. Pack these books in your beach bag and achieve all of the above. Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons: Dan Lyons, a former Newsweek journalist and author of the popular Fake […]

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Deal-making for business owners

Posted by Michelle van Schouwen

We’ve been hearing a lot about the art of the deal lately. For many business owners, making deals is less about thinking HUGE and more about getting deals done right, not that the two are mutually exclusive. So how can you get your deals done, and done right? -Some people believe that business deals are […]

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Pinpoint your small company’s vulnerabilities

Posted by Michelle van Schouwen

For small business owners, it is not the case, sadly, that the only thing we need to fear is fear itself. On the contrary, we must remain vigilant that we don’t miss the one vulnerability, or the several, that could spell doom for our companies. Gorilla customers: Do one or two customers provide too high […]

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Illustration by Steve van Schouwen.

Trendspotting and idea generation build your value proposition

Posted by Michelle van Schouwen

Entrepreneur, writer and engaging character James Altucher advocates becoming an “Idea Machine,” coming up with ten new ideas a day. Good ideas are the best starting point for good business. In an ideal world, your products and services will respond to a need so great, so obvious, that they will practically sell themselves. With this […]

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Resiliency in building: Why it’s hot, what you need to know now

Posted by Michelle van Schouwen

Launch marketing for architectural and building products, systems, services, and tools has a whole new focus. We urge our clients to take a close look… Check out the clear and growing opportunities in resilient building. “Resilient building” is a hot topic with USGBC (including via LEED), The Rockefeller Foundation, GreenBiz, and too many other forums […]

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Make one change

Posted by Michelle van Schouwen

As a lifelong sucker for the new year’s resolution, it’s not surprising that I’m also an advocate for using January 1 as an inspirational start point for business change. However, just as a list of five or ten personal resolutions is hard to remember, let alone to achieve, let’s agree that in business too, less […]

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Fine-tuning your management style

Posted by Michelle van Schouwen

Forbes contributor and longtime corporate manager Victor Lipman recently published the book The Type B Manager: Leading Successfully in a Type A World. He contends that, while Type A people have long been regarded as the best managers, many of those hard-driving, competitive characteristics aren’t optimal for directing employees. Type Bs, more reflective, slower to […]

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A Short Guide to Smart B2B Marketing Launches

Posted by Michelle van Schouwen

The good news about B2B marketing is its ultimate practical nature. To misquote Chaucer, “Value will out.” In the majority of cases, business-to-business purchasing is driven by practical considerations including but not limited to: -Clear and understandable value your offering brings to the buyer -Timing, as B2B purchases are typically made only when needed (sometimes […]

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