Last fall, vSA spotlighted how it serves its most hard-pressed, multitasking clients. Whether heading an engineering department, managing a sales team or even acting as president at a mid-sized company, these exceptionally busy individuals juggle a variety of responsibilities crucial to organizational success.
Most days, the typical vSA client does not wake up thinking about marketing. vSA provides business-to-business (B2B) launch marketing, and our client is very often the VP of engineering or sales, a divisional manager, a product development guru, or perhaps the company president or CEO. The marketing role is a “bonus.” And, in virtually every […]
How many months or minutes has it been since you’ve been outraged by a business practice you’ve seen in the news or experienced in person? If you have recently been alarmed, annoyed or upset by an incidence of price gouging, cheating on regulations, purchase of political favors, or other questionable business practices, you haven’t become […]
Entrepreneur, writer and engaging character James Altucher advocates becoming an “Idea Machine,” coming up with ten new ideas a day.
“What could possibly go wrong?” is certainly a question that merits asking during any product or project’s development. However, a managerial technique known as the pre-mortem takes the process a critical step farther.
After all, what could be better? Put the word out about your products, services and expertise, and watch customers come to you, ready to do business. That’s what inbound marketing seeks to do. And that’s why it should be part (major or otherwise) of your mix going forward. Where to start? 1) Consider some of […]
When van Schouwen Associates opened 30 years ago, it paid to be a “full service ad agency.” Over time, we determined that, at least in our case, it is far better to be neither “full service” nor an “ad agency.”
Of course, continuing to generate new ideas and improvements demands that one also seeks sources for inspiration.