van Schouwen Associates

From Our Blog

A delicate balance between efficiency and exploration

You are SO busy. You find yourself deleting every incoming email that isn’t absolutely necessary to read. Maybe it has become your policy to do so. You’ve become great at saying no – to every committee, volunteer opportunity, maybe even every industry podcast. You have lunch at your desk. You put off meeting the person […]

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Five questions customers ask vSA now

2017 is a new adventure in this business of developing, launching, marketing, growing, and sustaining products, services and enterprises. Right now, we’re hearing several of the same key questions from our prospects and customers. Here they are, with brief answers. (If you’d like to know more, just reach out to vSA.) 1-How can we make […]

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B2B Social Media: Perfecting the Basics

No matter the intensity of your social media program – whether robust, lacking or somewhere in between – gaining traction as a B2B company has one clear advantage: you know your audience. If your products and services address needs in a niche industry, you actually know your audience quite well, perhaps more so than companies […]

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Strategies Briefings

B2B Social Media: Perfecting the Basics

No matter the intensity of your social media program – whether robust, lacking or somewhere in between – gaining traction as a B2B company has one clear advantage: you know your audience. If your products and services address needs in a niche industry, you actually know your audience quite well, perhaps more so than companies […]

Read more »

Five questions customers ask vSA now

2017 is a new adventure in this business of developing, launching, marketing, growing, and sustaining products, services and enterprises. Right now, we’re hearing several of the same key questions from our prospects and customers. Here they are, with brief answers. (If you’d like to know more, just reach out to vSA.) 1-How can we make […]

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In B2B Marketing Basic Truths Remain

Reading industry pundits’ predictions for B2B marketing in 2017 can be dizzying. So much to do!

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Client Coverage

River Valley Investors completes an investment in SnoopWall

RVI

Western-Massachusetts based angel network River Valley Investors has recently completed an investment in SnoopWall, the world’s first breach prevention security company delivering a suite of network, mobile and app security products as well as cloud-based services protecting all computing devices from prying eyes and new threats through patented countersurveillance cloaking technology.

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Nuclear Industry Challenges, Positive Notes & Cost-Effective Solutions

UniTRACK

With nuclear facilities closing for financial reasons, savings are crucial to those that plan to continue operating. We know our customers need cost-effective solutions in order to have continued success. Our strategic acquisition of Babcock Services’ Oak Ridge Service Center will provide our customers significant savings, including BSFR disposal at reduced rates, as well as regulatory compliance advantages.

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OEM Data Delivery Prepares for ConExpo/ConAgg

OEM Blog

Workers gain in a telematics-rich environment, too. Advanced telematics, including our own KeyPOD system, help monitor potential safety concerns. Management can require that only operators who are properly trained and/or licensed can operate the equipment.

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As a company involved with client reputation management, we attest that crisis prevention is the first and most important commitment. Always think, "What could possibly go wrong?"

Marketing is like fishing; broad lead gen for new products requires casting a net rather than relying on a fishing pole.

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