van Schouwen Associates

From Our Blog

Five questions customers ask vSA now

2017 is a new adventure in this business of developing, launching, marketing, growing and sustaining products, services and enterprises. Right now, we’re hearing several of the same key questions from our prospects and customers. Here they are, with brief answers. (If you’d like to know more, just reach out to vSA.) 1-How can we make […]

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B2B Social Media: Perfecting the Basics

No matter the intensity of your social media program – whether robust, lacking or somewhere in between – gaining traction as a B2B company has one clear advantage: you know your audience. If your products and services address needs in a niche industry, you actually know your audience quite well, perhaps more so than companies […]

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Practice reputation management – don’t be the next business casualty

United Airlines is having a really bad time. It may have thousands of well-intentioned, hardworking and dedicated employees. But its policies of overbooking and right-to-remove passengers, plus the actions of a few decisionmakers and some thug-like security officials resulted in dragging a paying customer off a flight, bloodying the customer and United’s already iffy reputation […]

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Strategies Briefings

In B2B Marketing Basic Truths Remain

Reading industry pundits’ predictions for B2B marketing in 2017 can be dizzying. So much to do!

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B2B MARKETING in 2017: Saving Money, Time and Personnel

Last fall, vSA spotlighted how it serves its most hard-pressed, multitasking clients. Whether heading an engineering department, managing a sales team or even acting as president at a mid-sized company, these exceptionally busy individuals juggle a variety of responsibilities crucial to organizational success.

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Providing best value to the exceptionally busy client

Most days, the typical vSA client does not wake up thinking about marketing. vSA provides business-to-business (B2B) launch marketing, and our client is very often the VP of engineering or sales, a divisional manager, a product development guru, or perhaps the company president or CEO. The marketing role is a “bonus.” And, in virtually every […]

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Client Coverage

Nuclear Industry Challenges, Positive Notes & Cost-Effective Solutions


With nuclear facilities closing for financial reasons, savings are crucial to those that plan to continue operating. We know our customers need cost-effective solutions in order to have continued success. Our strategic acquisition of Babcock Services’ Oak Ridge Service Center will provide our customers significant savings, including BSFR disposal at reduced rates, as well as regulatory compliance advantages.

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OEM Data Delivery Prepares for ConExpo/ConAgg

OEM Blog

Workers gain in a telematics-rich environment, too. Advanced telematics, including our own KeyPOD system, help monitor potential safety concerns. Management can require that only operators who are properly trained and/or licensed can operate the equipment.

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Serving a Growing Electric Car Market

Test Devices News

Earlier this year, the International Energy Agency estimated that the global electric car total reached at least 1.26 million in 2015. The number of electric cars on the road has roughly doubled since 2014, and tripled since 2013. Driven by public subsidies and favorable battery prices, the manufacturing demand for new battery electric vehicles and plug-in hybrids is at an all-time high.

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Our take? Business has a big role to play in the future of our planet. Businesses that "Walk the Walk," creating sustainable, resilient, eco-friendly products and services are ahead of the curve, and vSA is proud to work with several such companies.

Peoples Climate March

UPDATE: LCV is marching with the Fossil Fuel Resistance Bloc. Plug in for details here: No matter where you live, what you do, or what you believe, climate change is affecting every single person across Earth. Throughout the first 100 days in office, the Peoples Climate Movement is organizing a country-wide arc of action, culminating on April 29th in Washington DC in a powerful mobilization to unite all of our movements. To change everything, we need everyone. We will bring our demands to the streets. And we will be louder and stronger than ever before. Below are details in sister marches across the nation: - Arizona Sister March: - Nevada Sister March: - North Carolina Sister March: - Maine Sister March: - Montana Sister March: - Kalamazoo, MI March: - Traverse City, MI March: - Denver, CO March: - New Hampshire March: **MORE DETAILS ON PCM AND SISTER MARCHES TO COME**

April 29, 2017 - April 29, 2017

Every marathon starts with a single step! Happy Patriots Day and long may you run, wherever your feet are taking you.