van Schouwen Associates

Branding extends into everything a company represents,
every service it offers and every problem it solves.
It is truly about identity.


Building, enhancing and protecting your brand is critical. Turn to van Schouwen Associates for expert brand management services.

Our services include:

  • Consulting and strategic brand planning
  • Competitive brand and client brand equity analyses
  • Comprehensive logo development including creative services and process management
  • Turnkey technical services to provide logo versions for all relevant uses; provision of these logos in electronic form
  • Corporate communications system development and implementation
  • Branding guidelines and usage standards including manuals and Web-based guides
  • Mission and positioning statement development
  • Tag line development and integration
  • Comprehensive brand launch management, including advertising, sales promotion, publicity, events and promotions, interactive communications, internal training and usage orientation, and more
  • Ongoing brand management and brand extension services

Contact us to discuss your branding needs.

"Simonds International differentiates itself in the cutting tools industry by putting "more in the box" than product. van Schouwen Associates has partnered in our initiative to grow as a business asset to our customers and a leader in our industry. […]

David Miles
Group Vice President, Sales and Marketing
Simonds International

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