van Schouwen Associates

Illustration by Steve van Schouwen.

Trendspotting and idea generation build your value proposition

Posted by Michelle van Schouwen

Entrepreneur, writer and engaging character James Altucher advocates becoming an “Idea Machine,” coming up with ten new ideas a day. Good ideas are the best starting point for good business. In an ideal world, your products and services will respond to a need so great, so obvious, that they will practically sell themselves. With this […]

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Building Resilience and the Argument for Proactivity

Posted by Patrick Rathbun

We hope we’ve passed the point of debate on climate change. However, many questions persist as to how we build for the exigencies of shifting temperatures, uncharacteristic emergency weather events, and the tempestuous nature of terrorism, and resource disruption. Building resilience is now a term bandied about. “Passive survivability” is in the same vein, and […]

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Resiliency in building: Why it’s hot, what you need to know now

Posted by Michelle van Schouwen

Launch marketing for architectural and building products, systems, services, and tools has a whole new focus. We urge our clients to take a close look… Check out the clear and growing opportunities in resilient building. “Resilient building” is a hot topic with USGBC (including via LEED), The Rockefeller Foundation, GreenBiz, and too many other forums […]

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Make one change

Posted by Michelle van Schouwen

As a lifelong sucker for the new year’s resolution, it’s not surprising that I’m also an advocate for using January 1 as an inspirational start point for business change. However, just as a list of five or ten personal resolutions is hard to remember, let alone to achieve, let’s agree that in business too, less […]

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Health tips for the business marketer

Posted by Tyler Leahy

As the winter holidays approach, we’ll soon be looking for tips to improve our health in 2016 and shed those extra pounds that mysteriously appear in January. In anticipation of any forthcoming New Year’s resolutions, here are four marketing health tips for our clients and associates who are business marketers. You are what you read. […]

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Fine-tuning your management style

Posted by Michelle van Schouwen

Forbes contributor and longtime corporate manager Victor Lipman recently published the book The Type B Manager: Leading Successfully in a Type A World. He contends that, while Type A people have long been regarded as the best managers, many of those hard-driving, competitive characteristics aren’t optimal for directing employees. Type Bs, more reflective, slower to […]

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A Short Guide to Smart B2B Marketing Launches

Posted by Michelle van Schouwen

The good news about B2B marketing is its ultimate practical nature. To misquote Chaucer, “Value will out.” In the majority of cases, business-to-business purchasing is driven by practical considerations including but not limited to: -Clear and understandable value your offering brings to the buyer -Timing, as B2B purchases are typically made only when needed (sometimes […]

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Before you launch: Imagine your product has failed. Conduct a pre-mortem.

Posted by Michelle van Schouwen

Positive thinking is great. Blind spots… not so much. “What could possibly go wrong?” is certainly a question that merits asking during any product or project’s development. However, a managerial technique known as the pre-mortem takes the process a critical step farther. The pre-mortem process in three easy steps: “We haven’t launched this product yet. […]

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Ownership tactics: Managing a company when there is way too much to manage

Posted by Michelle van Schouwen

As originally published in Succeeding in Small Business: One of the concerns associated with owning a small business is not being able to juggle it all, and thus risking that “it all” falls apart. If like many business owners, you love running your business, it’s a risk you want to mitigate. Many of us charge […]

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Reflecting (and tooting our horn) after 30 years

Posted by Patrick Rathbun

We are celebrating van Schouwen Associates’ 30th anniversary this year. We’re proud of our accomplishments and feel extremely lucky to have forged so many fruitful, long-lasting partnerships. We’ve been through growth and setbacks, and know that any business would be fortunate to make it this long. With appreciation of our run to date, please allow […]

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