van Schouwen Associates

Unconventional business reads

Posted by Michelle van Schouwen

Summer is coming. You really need a mental-health break, but you also really need to keep learning and thinking fresh thoughts. Pack these books in your beach bag and achieve all of the above. Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons: Dan Lyons, a former Newsweek journalist and author of the popular Fake […]

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Deal-making for business owners

Posted by Michelle van Schouwen

We’ve been hearing a lot about the art of the deal lately. For many business owners, making deals is less about thinking HUGE and more about getting deals done right, not that the two are mutually exclusive. So how can you get your deals done, and done right? -Some people believe that business deals are […]

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Pinpoint your small company’s vulnerabilities

Posted by Michelle van Schouwen

For small business owners, it is not the case, sadly, that the only thing we need to fear is fear itself. On the contrary, we must remain vigilant that we don’t miss the one vulnerability, or the several, that could spell doom for our companies. Gorilla customers: Do one or two customers provide too high […]

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Getting beyond the “like”

Posted by Tyler Leahy

LinkedIn’s value as a marketing and business tool has been steadily growing. When it comes to sharing B2B content, LinkedIn stands out as a platform geared for business. Yet few people understand how to use this powerful resource to its fullest potential. They treat it as an online rolodex and neglect its best features for […]

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Illustration by Steve van Schouwen.

Trendspotting and idea generation build your value proposition

Posted by Michelle van Schouwen

Entrepreneur, writer and engaging character James Altucher advocates becoming an “Idea Machine,” coming up with ten new ideas a day. Good ideas are the best starting point for good business. In an ideal world, your products and services will respond to a need so great, so obvious, that they will practically sell themselves. With this […]

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Building Resilience and the Argument for Proactivity

Posted by Patrick Rathbun

We hope we’ve passed the point of debate on climate change. However, many questions persist as to how we build for the exigencies of shifting temperatures, uncharacteristic emergency weather events, and the tempestuous nature of terrorism, and resource disruption. Building resilience is now a term bandied about. “Passive survivability” is in the same vein, and […]

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Resiliency in building: Why it’s hot, what you need to know now

Posted by Michelle van Schouwen

Launch marketing for architectural and building products, systems, services, and tools has a whole new focus. We urge our clients to take a close look… Check out the clear and growing opportunities in resilient building. “Resilient building” is a hot topic with USGBC (including via LEED), The Rockefeller Foundation, GreenBiz, and too many other forums […]

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Make one change

Posted by Michelle van Schouwen

As a lifelong sucker for the new year’s resolution, it’s not surprising that I’m also an advocate for using January 1 as an inspirational start point for business change. However, just as a list of five or ten personal resolutions is hard to remember, let alone to achieve, let’s agree that in business too, less […]

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Health tips for the business marketer

Posted by Tyler Leahy

As the winter holidays approach, we’ll soon be looking for tips to improve our health in 2016 and shed those extra pounds that mysteriously appear in January. In anticipation of any forthcoming New Year’s resolutions, here are four marketing health tips for our clients and associates who are business marketers. You are what you read. […]

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Fine-tuning your management style

Posted by Michelle van Schouwen

Forbes contributor and longtime corporate manager Victor Lipman recently published the book The Type B Manager: Leading Successfully in a Type A World. He contends that, while Type A people have long been regarded as the best managers, many of those hard-driving, competitive characteristics aren’t optimal for directing employees. Type Bs, more reflective, slower to […]

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