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Make conscious decisions about growing your small business.

Posted by Michelle van Schouwen

Article originally published in Succeeding in Small Business. Entertainer Sophie Tucker (and others) famously said, “I’ve been rich and I’ve been poor. Rich is better.” Some people would make a similar remark about owning a business, with larger being better. But is it always true? As a small business owner, you may want to grow […]

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Reaching unreachable people

Posted by Michelle van Schouwen

I don’t answer my phone at the office anymore unless I know the caller. A lot of my email goes in the trash unread. I don’t even listen to my voicemails. I can’t possibly read everything I need to read. Does this sound like your customers and prospects? Let’s face it, many decision-makers are overwhelmed […]

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PR Blunders and Bluster

Posted by Patrick Rathbun

Public relations mistakes are unavoidable, but some mistakes haunt the dreams of marketing and public relations professionals. I’ve seen several missteps lately that fall into this “nightmare” category. The industry periodically reaches a critical mass of crises. With the NFL and other organizations struggling to tell and limit storytelling about their brands, it seems we’ve reached […]

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Too much sales advice and not enough sales?

Posted by Michelle van Schouwen

How to develop and implement your own best practices – excerpted from the award-winning Succeeding in Small Business Blog Not only can achieving sufficient sales be challenging, but the very process is further confused by the often contradictory counsel you’ll get from a myriad of sales experts. The fact that various experts advocate what seem […]

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Entrepreneurship – Learning from start-ups

Posted by Michelle van Schouwen

Every few weeks, I have the privilege of hearing early-phase new business plans that entrepreneurs are pitching or submitting to groups for review. Sometimes, I have the honor and the challenge of offering counsel on launching ideas, products and brands. Often, I learn at least as much from the process as I impart. A few […]

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This is Content Marketing

Posted by Patrick Rathbun

Do you know what content marketing is? The good news is that you’re probably already doing it. It is the buzzword nowadays, but it’s been around for a long time. With more venues and formats (digital and social) available to us though, it has taken on a different meaning and new life. A great deal […]

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Four ways your small business must address climate change now

Posted by Michelle van Schouwen

This post was originally published in the award-winning Succeeding in Small Business blog. It is re-published here to reach vSA Blog readers directly. Photo courtesy NOAA. If you follow science, political and business news, or even global weather reports, you likely know that climate change is occurring. While anecdotal evidence and individual severe weather events […]

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Here’s to the long-term relationship

Posted by Michelle van Schouwen

Unless your business model thrives by selling once to a customer and then moving on, never to transact with that customer again, you need relationships. Some of the best of these will be long-term relationships. A long-term business relationship with a customer or client offers several likely benefits: -Providing repeatable or likely-to-recur income -Comprising one […]

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Finding the spark: What makes business ownership fun?

Posted by Michelle van Schouwen

A version of the following post was originally published in the award-winning Succeeding in Small Business blog, which I encourage you to follow. Succeeding in Small Business has an outstanding team of contributors covering topics of interest to every small business owner. It has been a long, long winter. Previous to that, we endured a […]

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Search engine optimization 201

Posted by Michelle van Schouwen

Marketers often advise client companies to “lead with digital” in their outreach. Sadly, many companies have websites that are hard to find unless you know just where to look, making it tough to lead. All around us, optimized websites and micro-targeted digital outreach are revolutionizing marketing, sales, meetings, presentations, and a myriad of other business […]

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