Strategic Consulting
Make progress. When you face an important business decision, we'll develop strategies that create growth, support sales and deliver success.
Plan now to leverage opportunity. Our strategic consulting focus includes the following:
- Change management
- Marketing resource allocation
- Public relations/media relations
- Reputation management
- Competitive positioning
- Authentic voice marketing
- Brand development and updating
- New product marketing
- Marketing plans/business goals development
- Internal communications and team-building
- Market transition
- Interactive marketing strategy including social media
- Capital campaign consultation
- Research planning (surveys, focus groups, more)
President
Michelle van Schouwen acts as a key marketing resource for many van Schouwen Associates clients, and is integrally involved in the strategic direction and execution of client programs.
Michelle has 30 years of experience in strategic planning and marketing for business. She's been especially involved in planning for clients in the financial services, manufacturing, retail, and tech industries.
Her approach is based on advocacy for vSA clients developing, testing and benefiting from solid business principles; creating and implementing well-thought-out, cost-effective marketing strategies; speaking in an authentic voice to key constituencies; and being ready, willing and able to back up all statements and promises made with meaningful action.