Reputation Management

Perception is critical. Customers, shareholders, sales and distribution channels, regulators, and the public form opinions about companies that strongly affect bottom lines. Reputations take a long time to build but only days or hours to damage severely.

As a public relations discipline, reputation management should be both active and, as needed, reactive. At vSA, our approach to corporate reputation management begins with reviewing a client's mission and policies and the way these are implemented and enforced. It continues with management of day-to-day messaging to key audiences, with a keen focus on what that messaging says about your firm's standards, products, management, corporate ethic, innovation, stamina, and industry standing. Finally, when needed, reputation management includes proactive and decisive crisis management services.

Mission and messaging development
Internal reputation development and management
Community relations planning and programs
Crisis pre-planning and situational management
Online reputation development, monitoring and management