Public Relations

Public relations encapsulates valuable, cost-effective marketing tools for companies that serve multiple markets, have complex offerings or need to reach target audiences in a way that resonates deeply.

The Public Relations Society of America's 1982 National Assembly developed a definition of public relations that is still widely used: "Public relations helps an organization and its publics adapt mutually to each other." Each company has a story: a leading-edge product, a way of doing business, a knowledge base or unique skill set. Public relations captures and articulates these stories and defining characteristics in a way that is of value to audiences important to that company.

vSA's public relations services include:

Comprehensive media relations
Event planning and management
Sponsorship programs
Reputation management
Media training for clients
Sales conversion programs

vSA's approach:

Know the client, know the products, know the industry
Tailor the message to each market
Build strong relationships
Be proactive, not reactive
Position clients as experts and information sources
Be honest – speak in an authentic voice
Provide value both to the media and target audiences
Keep clients informed and involved