GOING GREEN: ADDRESSING SUSTAINABILITY
Increasingly, forward-thinking companies are marketing products, technologies and systems with a "green" story: products and processes that save energy and resources, are biodegradable, or are manufactured using environmentally friendly techniques. The demand is strong, as eco-conscious clients recognize the potential cost savings and other business advantages of making responsible choices.
van Schouwen Associates creates marketing campaigns that powerfully leverage the sustainability of your offerings:
- Strategic consulting and program planning
- Public relations: conveying your part in global environmental efforts to print, online, social, and broadcast media and additional influencers; participating in trade shows and other outreach opportunities; engaging experts to endorse and speak for your products and technologies, and more
- Cause marketing to positively associate your offerings with a specific environmental initiative, organization or movement
- Education and training programs to build your target audiences' knowledge base and support for your efforts
- Coordinated marketing with synergistic organizations or companies
- Interactive marketing (websites and microsites, web and mobile applications, e-news bulletins and more) and sales promotion to further your efforts and spread your message
- Advertising campaigns: targeting the right information to the right audience and using