van Schouwen Associates

Quiet day at the office?

Posted by Michelle van Schouwen

Workplace cycles vary, of course, but it is certain that in offices and plants across the US and beyond, the impending holidays impact the pace one way or another. If by chance you inhabit one of the many workplaces in which the phone rings less and less in the days surrounding Christmas and New Year’s […]

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Toward Better Agency-Client Relations

Posted by Patrick Rathbun

The holiday season produces a good deal of stress for many, especially in regard to relationships. Invitation slights, family dynamics, political disagreements all come to the fore, but hopefully, reflection and gratitude overcome these stressors, too. Agencies, of course, see their share of healthy and dysfunctional relationships, but growth should be possible in all scenarios. […]

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Quick mix for B2B social media – taking first, important steps

Posted by Michelle van Schouwen

Social media has become increasingly important in business development and communications. This includes business-to-business, where the trend toward communicating through social channels has arguably been slower than in more broadly recognized consumer products and services. Now, B2B has clearly entered the fray. If your company is just beginning to get involved in social media, consider […]

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Too late to launch? Not necessarily.

Posted by Michelle van Schouwen

More often than you might imagine, customers ask our vSALaunch team if it is too late to launch (or relaunch) a product or service that has been on the market for a year or more – albeit languishing or not reaching its full potential. Also more often than you might imagine, the answer is a […]

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Launch your new product, don’t torpedo it.

Posted by Michelle van Schouwen

Since you asked (and even if you didn’t) our vSALaunch team wanted to share its top four observations about marketing for product launches. 1. Early marketing planning is good. Please don’t wait until the 11th hour to start planning for your marketing launch. If the product is important, its marketing is, too, whether your budget […]

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Should your prospects and customers trust you?

Posted by Michelle van Schouwen

“Well, of course they should trust us,” you may respond with some annoyance. Let us rephrase the question. DO they trust you, and have you given them ample reason to do so? We work in an era in which it is more than a little hard to trust. Our email is rife with phishing schemes and spam. […]

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Media Relations Should Not Be About Following Industry Rules

Posted by Patrick Rathbun

If I followed every bit of media relations advice I’ve received over the years, it would be impossible because of its contradictions. We are taught to establish relationships, but not to make too much contact. We are taught to be persistent, but never make phone calls (and maybe never even follow up). We are taught […]

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Looking to Stand Out Online? Try Rich Snippets

Posted by Patrick Rathbun

Google has evolved its optimization over the last decade to keep up with a changing internet (and its users), promote content-rich websites and combat shady SEO cheating practices. Over the years, the company has adjusted the value it places on website features such as keywords, link and content farming, site maps, and social media engagement. The […]

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The nimble product launch

Posted by Michelle van Schouwen

Make a plan and work the plan. We’ve all heard that guidance. Turns out that for today’s product launches, what used to be smart is not so wise anymore, or at least not so simple. Try instead: Learn from experience. Keep your eyes and mind open. Chart a course, then adjust as needed. Today’s best […]

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Our Internet Age: Inundation, Integration and Infographics

Posted by Patrick Rathbun

What effect has the internet and the ever-accessible information stream had on us? 2012 studies by Pew Reseach and Common Sense Media suggest teachers feel students suffer because of short attention spans and lack of focus. But does this phenomenon extend to the working world? How do companies fare in this time of heightened activity? […]

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