van Schouwen Associates

Launch your new product, don’t torpedo it.

Posted by Michelle van Schouwen

Since you asked (and even if you didn’t) our vSALaunch team wanted to share its top four observations about marketing for product launches. 1. Early marketing planning is good. Please don’t wait until the 11th hour to start planning for your marketing launch. If the product is important, its marketing is, too, whether your budget [...]

Read more »

Should your prospects and customers trust you?

Posted by Michelle van Schouwen

“Well, of course they should trust us,” you may respond with some annoyance. Let us rephrase the question. DO they trust you, and have you given them ample reason to do so? We work in an era in which it is more than a little hard to trust. Our email is rife with phishing schemes and spam. [...]

Read more »

Media Relations Should Not Be About Following Industry Rules

Posted by Patrick Rathbun

If I followed every bit of media relations advice I’ve received over the years, it would be impossible because of its contradictions. We are taught to establish relationships, but not to make too much contact. We are taught to be persistent, but never make phone calls (and maybe never even follow up). We are taught [...]

Read more »

A graphic designer’s tech world

Posted by Deb Thompson

Graphic design is an ever-evolving field. While a certain degree of creativity is required, today’s graphic designer is a tech-savvy individual. Our tool of choice today is the much-loved Mac computer that runs with Adobe Creative Suite software. We graphic designers today must know Adobe CS pretty well and must also stay current with the [...]

Read more »

Looking to Stand Out Online? Try Rich Snippets

Posted by Patrick Rathbun

Google has evolved its optimization over the last decade to keep up with a changing internet (and its users), promote content-rich websites and combat shady SEO cheating practices. Over the years, the company has adjusted the value it places on website features such as keywords, link and content farming, site maps, and social media engagement. The [...]

Read more »

The nimble product launch

Posted by Michelle van Schouwen

Make a plan and work the plan. We’ve all heard that guidance. Turns out that for today’s product launches, what used to be smart is not so wise anymore, or at least not so simple. Try instead: Learn from experience. Keep your eyes and mind open. Chart a course, then adjust as needed. Today’s best [...]

Read more »

Our Internet Age: Inundation, Integration and Infographics

Posted by Patrick Rathbun

What effect has the internet and the ever-accessible information stream had on us? 2012 studies by Pew Reseach and Common Sense Media suggest teachers feel students suffer because of short attention spans and lack of focus. But does this phenomenon extend to the working world? How do companies fare in this time of heightened activity? [...]

Read more »

Go wide, go deep

Posted by Michelle van Schouwen

What’s the most frequently asked question we’ve had this month from prospects and clients? “Are you strong in global marketing?” How has our client mix changed in the last five years? vSA has more of its clients in several key areas of concentration than ever before: industrial, commercial/residential building systems and products, green products, aerospace, [...]

Read more »

Our commitment to fresh ideas

Posted by Patrick Rathbun

At vSA, our team of communicators and designers prides itself on experience and innovation. We synthesize what we have done with what is possible to deliver creative solutions to our clients. This is not a New Year’s resolution, but an ongoing commitment to our clients, our workplace and our industry.

Read more »

Entrepreneur article about van Schouwen Associates

Posted by Michelle van Schouwen

Six Tips To Keep Your Business Going After Losing Your Partner takes us back to the days and months in 2006 following the unexpected and heartbreaking cardiac arrest death of my then-husband and business partner Steve van Schouwen. I’ll never minimize the sorrow of losing a loved one, nor the long road to feeling good again. I will not minimize the commitment it took, from the staff and me, to assure that van Schouwen Associates continued to provide great value to its clients no matter what.

Read more »

Archives