What effect has the internet and the ever-accessible information stream had on us? 2012 studies by Pew Reseach and Common Sense Media suggest teachers feel students suffer because of short attention spans and lack of focus. But does this phenomenon extend to the working world? How do companies fare in this time of heightened activity? [...]
What’s the most frequently asked question we’ve had this month from prospects and clients? “Are you strong in global marketing?” How has our client mix changed in the last five years? vSA has more of its clients in several key areas of concentration than ever before: industrial, commercial/residential building systems and products, green products, aerospace, [...]
At vSA, our team of communicators and designers prides itself on experience and innovation. We synthesize what we have done with what is possible to deliver creative solutions to our clients. This is not a New Year’s resolution, but an ongoing commitment to our clients, our workplace and our industry.
Six Tips To Keep Your Business Going After Losing Your Partner takes us back to the days and months in 2006 following the unexpected and heartbreaking cardiac arrest death of my then-husband and business partner Steve van Schouwen. I’ll never minimize the sorrow of losing a loved one, nor the long road to feeling good again. I will not minimize the commitment it took, from the staff and me, to assure that van Schouwen Associates continued to provide great value to its clients no matter what.
I would much rather that the NRA simply make its arguments for Second Amendment rights using the platform on which they stand. I hope that, by and large, Americans are repulsed by this ad. No matter where they stand on gun control. I fear that I will be disappointed.
In 2013, external change comes faster than ever before, and that change is more global. For businesses, government and non-profit organizations, new problems of course provide ample opportunity to provide better solutions. For businesses, there is opportunity to make money as well. Let’s be decent and optimistic and look at ways to have a positive impact.
Native advertising is basically advertising that follows the format, style, and voice of the venue in which it appears. On Facebook, perhaps it is a sponsored story rather than a display ad. In a print publication, it is an ad in article format. On Twitter, native advertising could be a promoted tweet.
Perhaps the one thing we as a people can take from Newtown, Connecticut is that something needs to change. In fact, a number of things need to change. Because while this tragedy shook the nation, it is not the first of its kind, and it was the result of many cultural factors that we see all around us. From violent and cruel video games to still-prevalent bullying in schools, mediocre access to mental health care to the American gun culture, we need to look at ourselves as a nation.
To each vSA associate who… created a great website, built a marketing program for a client, got our internal tracking processes in line, wrote an inspiring article, solved an onerous technical problem, brought in a client, or helped a client make the world a little better… you have inspired me. I hope in some measure you, too, have been inspired.